A change may be coming to your streaming services, Warner Bros. The services have been undervalued, Gunnar Wiedenfels said, and "quality content has been given away"That could spell price hikes. AdvertisementAdvertisementAs Insider's Matt Turner summed up: "Streaming services have been underpriced in the name of attracting critical mass." In January, Warner Bros Discovery increased the price of an ad-free subscription to HBO Max for the first time since its launch in 2020. Aside from boosting prices, services are also cracking down on password sharing.

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Persons: Gunnar Wiedenfels, Wiedenfels, Max —, Matt Turner, Comcast's Peacock, Max, Peacock, Mark Schilsky, HBO Max, we're, Bob Iger, Schilsky Organizations: Warner Bros, Discovery, Service, Bank of America Securities Media, Communications, Entertainment Conference, Netflix, Hulu, Disney, Paramount, Apple, Bernstein Research, Warner Bros Discovery, HBO, HBO Max, Wall Street Journal Locations: Wall, Silicon, Hollywood